If you grew up munching on those colorful little candies in your lunchbox or straight from the bag during movie nights, you’ve probably wondered:
What do M&M’s actually stand for?
You may have guessed “Munch More ” or even “Melts in Mouth, Not in Hand ,” which was their famous slogan — but not the origin of the name.
The truth?
Those two letters aren’t just catchy branding.
They’re a tribute.
A legacy.
And yes… a chocolatey love letter to its founding duo.
Let’s uncover the real meaning behind M&M’s , and how a wartime snack became one of the most beloved candies in the world.
🍫 The Sweet Truth: M & M = Mars & Murrie
Contrary to popular belief, M&M’s doesn’t stand for mystery, magic, or marketing genius (though it definitely has all three).
It stands for:
Mars and Murrie
More specifically:
Forrest E. Mars Sr. – son of Frank C. Mars, founder of the Mars confectionery company
Bruce Murrie – son of William F. Murrie, president of Hershey Chocolate Company
In 1941, these two joined forces — not as rivals, but as partners — to create a new kind of chocolate treat.
One that wouldn’t melt in your hands.
One that could survive war zones.
One that would eventually end up in lunchboxes, movie theaters, and candy dishes across America.
⚔️ A Chocolate Idea Born From War:
